When the photographer and I arrived at the Junction on that particular evening some time in 1997, the band were just finishing their sound check and we were greeted by V2’s hugely confident Regional Promotions Manager, Andy Hipkiss, who specialized in disconcertingly firm handshakes.Ī local amateur fanzine had also managed to get an interview and was represented by two eager and attractive young girls. Eventually though, V2 and the band’s efforts began to pay off and so followed a series of chart-topping albums taking them to stadium rock status. It was for a live magazine so the focus was on the band’s stage setup, but before I had a chance to attend to the text, the magazine folded and the piece was shelved.Īt the time, no one could predict how successful the band would become and the venue was more than half-empty that evening. It was some time towards the end of the summer of 1997 when I managed to arrange an interview with the band at the Junction venue in Cambridge, where they were about to play a gig. V2 needed the Stereophonics to be a success in order to finance the label, so they ploughed all their efforts into promoting the band and their debut album Word Gets Around, sending them on a series of lengthy live tours. In 1996, the Welsh rock band Stereophonics signed a record deal with Richard Branson’s new V2 label, believing that by being the first on the roster they would be the centre of attention.
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